Create a Thriving, Profitable Online Community for Your Course, Membership, or Coaching Program

(without the stress and overwhelm)

 

Get Your Time Back and Equip Your Community Leader With Proven Frameworks, Proactive Strategies and Streamlined Systems That Increase Your Reach, Retention, and Revenue

Are you tired of spending all day every day in your community?

Are you feeling the tension between managing your community and marketing your business?

Do you have a community manager that is constantly looking to you for guidance?

Do you feel like your team is reacting to your community instead of leading it?

 

You’ve been focused on growing the business and getting people into your programs.

You haven’t taken the time to think strategically about your online community.

Your community manager (if you have one) isn’t taking initiative and proactively working to create a thriving community. 

Things were fine when the community was smaller, but as it begins to scale, more people is only amplifying the problems in your community. 

You’re feeling overwhelmed, not excited whenever you get another notification.

Maybe you’ve even hired people to try and provide relief, but it’s only added to the stress as they’re constantly looking to you for guidance. 

If you’re still doing this all yourself, you’re probably feeling the tension of trying to maintain the community while bringing more and more people into the program. 

It’s no surprise that the community you very much wanted to create is now dragging you and your team down.

There’s never been training on how to not just manage, but cultivate a thriving community for your online course, membership, or group program. 

Until now… 

My name is Shana and I know the challenges you face when trying to grow and manage your online community.  

Why?

Because for the last 10+ years I’ve been helping national brands and the world’s leading online entrepreneurs create and cultivate thriving online communities. (Plus I’ve started and led many online and in-person communities of my own). 

Everything from trying to navigate the day-to-day of community management and handling the inevitable conflict that arises to developing proven strategies that activate community members and keep them engaged for longer.

And don’t get me started on the struggle to manage a growing community of thousands while trying to invest time in audience and list building… or a launch… it’s a LOT.  It’s no wonder that even the most skilled entrepreneurs and online business owners are feeling an immense sense of overwhelm.

That’s why…

I’m Sharing Everything You Need To Manage a Thriving Online Community Based on My Decade of Experience

(whether you’re the business owner or community manager)

it all starts with community

I’ve been researching and speaking about online communities since 2008. My background in marketing and passion for community led me to not only lead my own communities online, but to share my strategies with thousands of business owners.

I’ve worked hand-in-hand with the 7 & 8 figure online entrepreneurs you know and love – taking their communities from surviving to thriving while empowering their teams to think proactively and leverage proven systems. 

My decade of research and boots on the ground experience led to the development of my Community Cultivated™ Framework. 

In the past, I’ve taught this framework and training during a 2-day in-person workshop. Some of the top names in the online course, membership, and coaching space have invested $10000+ to send their teams to this workshop. 

My clients invest tens of thousands more for me to work with them one-on-one to implement what I’m going to be sharing with you in this program. 

I’ve curated my best and highest impact community strategies, systems, frameworks, and tactics into this program.

 

Testimonials

Amy Porterfield
Amy Porterfield, Inc.

So take advantage of the opportunity to work with Shana and her team. You will not regret it. It was one of the best decisions I made, and I'm so proud of the communities that we've built.

  • Before 2019, I was very much involved in the strategy, in the management, in the processes inside of all of my communities. My Director of Community got to work with Shana and learn some new strategies and insights and processes that we have absolutely applied to our community. We've seen amazing results.

    Now when I pop into my communities, I get to be there to exchange ideas and to support my students and to engage with them. But I'm not worried about strategy, management, systems, processes. I don't have to worry about any of that because my team is thriving to support my students.

    It's so important to learn what you don't know about building a thriving community by an expert. So take advantage of the opportunity to work with Shana and her team. You will not regret it. It was one of the best decisions I made, and I'm so proud of the communities that we've built.

Corrine Crabtree
No BS Women

Shana taught my community managers how to think like a member and how to frame resources and messaging in a way that has not only made our community culture stronger, it's increased our retention rate significantly.

  • Through her Community Cultivated beta program, she's taught my team the science behind community engagement, how to measure community success, and how to take both to create a member experience that is top notch. Her knowledge and wisdom have been invaluable and I would recommend her and her program to anyone who wants to take a deep dive into understanding their community and growing it in a healthy productive way.

Jaryd Krause
Buying Online Business

Having a community cultivator trained up has allowed me as the business owner to step back from being in the weeds of the community admin work.

  • My new community manager and I started going through Shana’s Cultivate course about six months ago. We were just getting a few members in each month and the sort of same amount of members were leaving. Now, as we end 2022 and start 2023, we have the most members we've ever had and the business is the most profitable it's ever been through working with Shana. I'm super, super grateful. Having a community cultivator trained up has allowed me as the business owner to step back from being in the weeds of the community admin work. We are so much more profitable. I have so much more time.

My belief is this…

When I help you or your community manager create a thriving community (without the stress and burnout that’s so common to community leaders), you’ll be able to help more people make more progress. Together we’ll be creating connection and belonging in a world where loneliness is a pandemic. 

That’s the kind of impact you started this business for, right?

 

But…If You Burn Out, Check Out or Can’t Grow Your Program, Then All The Time and Money You’ve Invested Goes to Waste

The long term health and sustainability of your business is 100% dependent on your ability to help your members make more progress and stay longer.  

Creating a thriving community that has a culture of progress is essential to retention and ascension for our online programs. 

But how do you create a thriving community?

And more importantly, how do we equip and empower a team to bring that vision to life?

That’s where my Community Cultivated™ Framework and this program come in. 

This program will help you maximize your profit and multiply your impact through the power of community.

Creating a thriving community boils down to 4 key elements.

When done right with the right strategy and the right plan, people stay longer, are more engaged, and make way more progress… all of which means a more profitable, stable online program.

What’s the value of keeping 20, 50, 100 new members this year?

What’s the value of cutting your refunds in half?

What’s the value of 10 or 20 more raving fans?

What does that mean to you and your business?

But nothing is more valuable than the peace of mind you get when you’re so confident in your community culture and team that you can truly unplug and take time away to do what you love with the people you love the most. 

  • You understand the value of community and how it integrates into every aspect of the business. You know you can uplevel it to increase your reach and retention, but you don’t know how.

  • You have someone helping you in the community, but you feel inadequate when it comes to guiding them. They’re always coming to you when things go wrong.

  • You know you want to equip them to do their job effectively and efficiently. You want them to not just manage the community, but lead the community initiatives for your team.

 

Whether you want to uplevel your community strategies or equip your community manager, this program is for you!

This program will not only teach you how to create a thriving community, it will equip you with proven systems and frameworks that save you time.

You’ll get access to…

  • Bite-sized trainings that teach you the high-level strategies and day-to-day tactics that you can leverage to make managing a thriving community a breeze.

  • But it’s also a collection of community resources, real-life examples, and proven frameworks that simplify the implementation process.  Just imagine the time you will save.

  • ​This is an essential training resource for novice and seasoned community creators and managers alike. You’ll get access to timeless and proven strategies that apply no matter what platform you use for your community.

  • These aren’t the latest trends and tactics. You’ll be creating community systems and strategies that will outlast the ebbs and flows of your industry. 

  • You and your team will be empowered to make better decisions when issues arise in the community & grow your expertise so you feel confident in how you support your members.

  • And most importantly, it’s going to help you fall in love with your community again so you can serve more people - all while making things easier and far less stressful.

Keeping Your Existing Customers Is Far More Profitable Than Gaining New Ones!

If we just talk numbers, joining this program will become one of the best investments you can make in your business.

 

Because if all you do is get 1 idea to bring in or save a few new customers a year… it pays for itself.

Do you think that what you’re going to learn will help you gain or keep enough new customers to pay for itself and more?

Of course it is! And so much more… 

That’s not accounting for the time saved using our proven systems.

That doesn’t include the confidence you’ll gain in knowing how to leverage your community to help your members make more progress.

Or the stress that will be eliminated as your team begins to take ownership and leadership within your community.

The world is already chaotic enough. Your community should be a place that not only breathes life into your members, but to you too. 

That’s why now more than ever, it has become increasingly important to know how to create a safe community space and cultivate a strong culture.

 

So how do you know if you’re ready for this program?

 

This program is not for everyone.

I want you to be confident in your investment so let’s talk about who it’s for and who should hold off for now. 

 

Who this is for.

  • • Understand the value of community and how it impacts every aspect of their business - reach, retention, and revenue - and are ready to invest in strategically cultivating a thriving community.

    • Are overwhelmed and feel like they’re drowning in their community and want to fall back in love with their community.

    • Have scaled fast and pieced it all together, but know they need more support in their community efforts but don’t know where to begin.

    • Have a community team member that you want to see increase their effectiveness in their role so you're maximizing your investment in them.

    • Have a community team member that you want to see elevate their strategic thinking and leadership so that they lead the charge for community initiatives in the company.

 

Who this is not for.

  • • Are just getting started. If you’re still struggling to grow your list or your audience or haven’t quite cracked the conversion code for your business yet, your focus needs to be elsewhere. I’ll be here when you’re ready.

    • Are looking for basic training on how to manage the tech of a Facebook group. Facebook has its own free training for that. Although you may use Facebook for your platform, it’s not your community. It’s just the platform where your community gathers.

    • Have too much on your plate already and don’t have a team member to put through this program. If you’re looking for a quick fix or liferaft to save you from drowning in your community, this isn’t it. Our community manager agency would be a better fit for you until you can invest time in this training for yourself or a team member.

 

But if you have a growing community and you’re ready to go from…

  • Reactive to proactive community management

  • Managing your members to activating them

  • Focusing on engagement to supporting member progress

  • Being stuck in execution to strategically driving retention

  • Overwhelm to calmly and confidently leading your community

    This is for you!

Here’s what’s waiting for you inside Cultivate…

  • Uncover the 3 hidden foundations you have to understand before you can effectively create and cultivate a thriving community.

    You'll discover:

    • Why communities are like super-glue fusing your customers to your brand

    • 3 psychological needs that create an irresistible community

    • The 6 phases of member growth—and why getting people to the final phase isn’t the goal

  • Discover why a thriving community is so crucial and how to establish a strong foundation.

    I’m going to share with you my Community Cultivated™ framework. These are the 4 elements of a thriving community. This framework has taken over a decade to develop and will be the foundation of our work together throughout the rest of this training.

    You’ll also gain clarity about the role of a community cultivator - whether that’s you or someone on your team.

    Last but certainly not least, we’ll talk about how to create a culture of progress that keeps people around for years.

  • You can’t have a thriving community without first creating a safe space. So in this module, we’re first going to dive into the foundations of safety.

    Then we’ll talk about choosing your space.

    We’ll also make sure you’re equipped to protect and amplify your culture.

    Finally, we’ll wrap up with how to optimize your space.

  • The stronger your culture becomes the more important onboarding becomes. Whether you’re creating from scratch or refining what’s there, this module will show you step-by-step how to create an onboarding experience that helps members acclimate and activate quickly.

    We’ll dive into the return on investment of onboarding so you and your team understand the value.

    Then we’ll get clear on the outcomes you want from your onboarding that will shape how you craft it.

    Finally, you’ll get a step-by-step guide to creating your community onboarding.

  • In this module, we’re talking about how to communicate with your community members in a way that leads to them taking action.

    I’m also going to share some tips for getting a communication plan in place that feels easy, not overwhelming.

    You’ll also know how to write better posts that get more attention and more people to take action.

    You’re going to get the step-by-step on creating an outgoing communication plan for your community members that drives member behavior.

  • Moderation isn’t exactly the most fun topic of discussion, but it’s incredibly important.

    And not only that, it tends to take up a lot of the community manager’s time.

    There’s also a lot of potential risk if it’s not done well.

    So let’s explore the 3 Goals of Successful & Sustainable Community Moderation.

    These goals will let you step away from your community with confidence, create and uphold healthy boundaries, set up systems that scale, and handle conflict with ease.

    Moderating a community doesn’t have to be stressful.

    It doesn’t have to consume all your energy or your time.

    Let me show you how to moderate with confidence and ease so you can protect the culture while saving your sanity.

  • What I’m going to teach you are strategies and frameworks that will support you in your effort to engage in a remarkable way as you help members make progress.

    You’ll learn how to spark engagement in your community that leads to meaningful conversations.

    I’ll equip you to engage intentionally in a way that leaves members feeling supported and connected.

    Finally, you’ll get a peek into the day-to-day responsibilities and tasks of a community manager that make sure everything you’ve learned moves forward in the business.

What others are saying…

Amy Porterfield
Amy Porterfield, Inc.

Before 2019, I was very much involved in the strategy, in the management, in the processes inside of all of my communities. My Director of Community got to work with Shana and learn some new strategies and insights and processes that we have absolutely applied to our community. We've seen amazing results.

Now when I pop into my communities, I get to be there to exchange ideas and to support my students and to engage with them. But I'm not worried about strategy, management, systems, processes. I don't have to worry about any of that because my team is thriving to support my students. 

It's so important to learn what you don't know about building a thriving community by an expert. So take advantage of the opportunity to work with Shana and her team. You will not regret it. It was one of the best decisions I made, and I'm so proud of the communities that we've built.

Janice Anderson
Significant Life

Throughout the program, I learned so much about how to create a membership that is really going to serve people in a deep way but also going to be profitable for me as a business owner.

Laura Meyer
The Advance

Shana made small suggestions that are going to save us so much work and make our membership easier for our members to be able to actually make progress. Our whole team is completely energized, aligned, and excited about next steps. I said to my team, just do everything she said and do it as fast as we can.

Karine Rayson
The Crew Coach

I was looking to optimize my membership to provide my members with the ultimate experience. I knew Shana was the expert in the space. Now I have full confidence in my membership and the results it brings my members. If you are looking to build a community and provide them with such a unique experience, please reach out to Shana because she will give you so much value and input in creating the membership that you truly want.

Jaryd Krause
Buying Online Business

Before joining Cultivate, I was just unsure of the purpose of the community and how I can use it to benefit my business and my members. Now, going through the course, I realize the value and what I can do with the members and what their purpose is.  I know how to have better onboarding experience and how to not focus so much on the engagement and focus on the progress. I'm so excited to implement all the different strategies learned in this course and help teach my team how to help me execute these strategies. I’m ready to be a better leader of my team and a better owner of my membership so I can see my students, my members, succeeding even more.

Christina Winter
Cultivate Course Buyer

After taking Cultivate,I have welcomed in over 600 new members and it has been a completely different experience for my members this year. I originally joined Cultivate because I wanted to learn more about retention and how to better serve my members within my membership because it was only a year old. But what I loved about Cultivate is all of the short actionable videos that really got my mind thinking about how to better serve my members, how to help my members get progress, how to build community, and not to be chasing more and more members, but just really to serve them and retain them.

Candace D’Agnolo
Pet Boss Nation

The principles that we've learned from Shana have really laid this foundation for us as leaders in the industry, to feel more confident about how we handle and address different situations.

Jennifer Allwood
The Inner Circle

She did such a phenomenal job . . . showing us where we've missed some opportunities to serve the ladies that we coach in that group. And then just giving us ideas that we maybe had never thought of, or just how we could slightly shift some things. It was worth the cost and then some.

Leslie Vernick
Conquer

Through the class, my community manager’s eyes were opened in brand new ways on how my entire business fit together and how important her role as my community manager was to the welcoming, onboarding and overall experience of our members. Our retention went up and I was 100% satisfied with my investment.

Caitlin Mitchell
EB Academics

It was the best money I’ve ever spent . . . I thought we were doing a pretty decent job beforehand. We had great retention, 96%, but we implemented so much because of what we learned from Shana that has made such a difference in our onboarding experience for our teachers and the entire membership experience overall. Our retention has never been higher.

Hallie Sherman
Speech Time Fun, Inc.

Before joining Cultivate, I was just unsure of the purpose of the community and how I can use it to benefit my business and my members. Now, going through the course, I realize the value and what I can do with the members and what their purpose is.  I know how to have better onboarding experience and how to not focus so much on the engagement and focus on the progress. I'm so excited to implement all the different strategies learned in this course and help teach my team how to help me execute these strategies. I’m ready to be a better leader of my team and a better owner of my membership so I can see my students, my members, succeeding even more.

Bob Heilig
Your Virtual Upline

She's the first consultant I can say that I've worked with that actually doesn't feel like a consultant. The thing that struck me first about Shana was I knew she really cared about our business, and I knew she cared because of her willingness to go above and beyond. She has completely changed the way that we think about just delivering our products. We've made so many different improvements. She's shared tools and resources with us to make our jobs easier.

And then I think from the CEO of the business, the greatest value that I think she provides me is really being willing to challenge me in the things that I'm thinking to try to get the best outcome for our clients.

CULTIVATE BONUSES

I’m including 4 bonuses that will help you maximize your time and multiply your efforts.

These bonuses were specifically selected to help you maximize your program experience and address some of the most pressing problems community builders face.

You’ll get access to these amazing bonuses…

  • Actionable Workbook: This robust workbook will help you take what you learn from knowledge into action. This will be your go-to resource and strategic plan beyond your completion of the program.

  • Tools & Templates Vault: Get access to my best templates and favorite tools. You’ll be able to use these templates and tools to get results from what you learn easier and faster. No need to start from scratch.

  • Story Masters: This masterclass and story organization template will equip you to collect, organize, and share the stories of your members. You’ll be able to leverage the success of your members to increase conversations and improve your retention.

  • Measuring Success Toolkit: This metrics and data simplification toolkit helps you know what to track, how to track it, and sets you up with a reporting dashboard that will give you insight you need to make better decisions to support program goals.

Testimonials

  • Before 2019, I was very much involved in the strategy, in the management, in the processes inside of all of my communities. My Director of Community got to work with Shana and learn some new strategies and insights and processes that we have absolutely applied to our community. We've seen amazing results.

    Now when I pop into my communities, I get to be there to exchange ideas and to support my students and to engage with them. But I'm not worried about strategy, management, systems, processes. I don't have to worry about any of that because my team is thriving to support my students.

    It's so important to learn what you don't know about building a thriving community by an expert. So take advantage of the opportunity to work with Shana and her team. You will not regret it. It was one of the best decisions I made, and I'm so proud of the communities that we've built.

    Amy Porterfield
    Amy Porterfield, Inc.

  • I knew Shana from Tribe, where she was Stu McLaren's right hand person, and then had the pleasure of working with her in her consulting business. Shana has worked with the best of the best and I felt very fortunate that she could squeeze us on to her roster. She can assess your business and recommend not only how to uplevel your community, but also how to strategize launches and ongoing operations. Thanks for injecting your unique brand of rocket fuel into our business, Shana!

    Debbie Steinberg Kuntz
    Bright & Quirky

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So if you’re an online business owner and you want a thriving community and empowered community team without the stress and overwhelm, it’s time to join us in the Cultivate program.

Beyond the strategies and tactics, you’ll get access to our swipe files and templates to make implementing what you learn even easier. I’ll also share the behind-the-scenes of the systems and processes used to make these strategies come to life.

You’ll be equipped to create a culture of progress within your community that leads to more results, better stories, and community members that won’t stop talking about how amazing your program is. 

Your community leaders will be equipped and empowered to move from group cheerleader to community cultivator.

*SPECIAL LIMITED-TIME BONUS*

For a limited time, I’m including a special bonus that takes this program from a self-study program to one with support… at no additional cost to you!

90 Days Of Support

I’ve never offered this level of support before to anyone that’s not a one-on-one client!

Over the next 12 weeks, you’ll be able to submit your questions about the content as you complete each module.

My team and I will respond directly to you with an answer.

No more waiting for a scheduled Q&A to happen.

No more wading through hours of Q&A replays.

Your question.

Direct to our team.

With a direct response right to your inbox.

That’s on-demand support at the self-study price!

  • The Cultivate Program

    Based on my Community Cultivated™ framework and 10+ years of research and experience, this program gives you the strategy and tactics needed to cultivate a thriving, profitable community for your course, membership, or coaching program.

  • Actionable Cultivator Workbook

    This robust workbook will help you take what you learn from knowledge into action. This will be your go-to resource and strategic plan beyond your completion of the program.

  • Templates & Tools Vault

    Get access to my best templates and favorite tools. You’ll be able to use these templates and tools to get results from what you learn easier and faster. No need to start from scratch.

  • Story Masters Training + Template

    This masterclass and story organization template will equip you to collect, organize, and share the stories of your members. You’ll be able to leverage the success of your members to increase conversations and improve your retention.

  • Measuring Success Training + Toolkit

    This metrics and data simplification toolkit helps you know what to track, how to track it, and sets you up with a reporting dashboard that will give you insight you need to make better decisions to support program goals.

  • 90 Days of On-Demand Support*

    Submit your questions about the content as you complete each module. My team or I will respond directly to your inbox an answer. No more waiting for a Q&A or wading through hours of replays.
    *This is a limited-time bonus.

Unlock access to the full Cultivate program & all 5 bonuses today!

You’ll get access to…

✔️ The Cultivate Training Program
✔️ Actionable Cultivator Workbook
✔️ Time-Saving Templates & Tools Vault
✔️ Story Masters Training & Template
✔️ Measuring Success Training & Toolkit
✔️ 90 Days of On-Demand Support

Join now for only…

$499 Today

+2 additional monthly payments of $499

(or pay-in-full at $1497)

Choose your preferred payment plan at checkout.

 

The choice is yours!

It’s time to step into strategic and confident community leadership.

You could be…

√ Proactively cultivating a thriving community

√ Activating members towards meaningful progress

√ Strategically driving retention and reduced refunds

√ Leading your community calmly and confidently

√ Taking time away without constant worry and fear

Or you could keep…

X Putting our fires and reacting to community issues

X Focusing on engagement and vanity metrics

X Being stuck in execution and working in the community

X Withdrawing or panicking when things go sideways

X Checking in on your community constantly, never being fully present with the people and activities you enjoy the most.

I want you to experience the joy of cultivating a community that reflects a culture you’re proud of, supports member progress, and thrives without your constant supervision.

Have questions? We have answers.

  • You’ll get immediate access to the program. You can go at your own pace, but the content is released module by module with bonuses unlocking along the way.

  • This is a bit of a trick question. Each module is about 20-40 minutes long. I get straight to the point. So consuming all of the videos will take you about 4-5 hours. But I recommend setting aside 2 hours for each module to give you plenty of time to digest what you learn and begin applying it.

  • If you have a community element to your program, this is for you. This program isn’t for you if you’re brand new to the online space and do not have an established offer in place.

  • Yes! This program is designed to not only support the online business owner, but to equip community managers to become experts at their craft.

  • Yes! Each purchase grants access to one individual, whether that is you or a member of your team. If you are purchasing for a team member, just reply to your confirmation email letting us know you’ve purchased for a team member. If you’d like access for more than one individual, let us know.

  • Purchase of the program grants access to one individual. If you’d like additional team members to have access to the program, reply to your purchase confirmation email to discuss your options.

  • We are currently testing a 3-payment plan of $499. But usually, the answer is no. And here’s why.

    This program is for business owners with established offers. If the investment in this program cannot be made in one payment, I encourage you to focus on your marketing and sales first, then come back to me when this is a no-brainer investment.

  • I guarantee you that if you don’t do the work you won’t get results. There’s a reason that most people that purchase programs like this never see results… and it’s not because the program sucks. It’s because the student doesn’t do the work.

    But that won’t be you, right? You’re going to dive in and take it one module at a time, implementing as you go.

    I’ve worked with so many program owners and community managers I’m 100% confident in the value of this program.

  • We do not offer refunds. And here’s why.

    Once you get access to the program, there’s no way for you to unsee what you’ve accessed or for me to remove your access to the workbook, templates etc. You’ll have it all right away.

    Plus if you’re not 100% confident this is what you need, I don’t want you investing. You need that confidence to carry you through completing the program.

    If all this program does is help you keep 3 members at $42 a month for 1 year, it’s paid for itself.

  • You’ll have access to your version of the program for at least one year. That means you have an entire year to consume the content and get your game plan in place. Plus you’ll have your actionable workbook and templates that will stay with you and your team forever.

Have a question you don’t see answered here?
Contact us at support@communitycultivated.com

*Results are atypical because these are atypical business owners and community leaders who complete the programs they’re participating in and implement what is taught. As of September 2024, the 6-month average monthly retention rate of those submitting metrics within the RETAIN program was 92%. Revenue results from retention increases are based on membership price and member number. Completing Cultivate does not guarantee you’ll get a job as a community leader, but it will increase your chances. The current placement rate of community managers who have completed Cultivate as of September 2024 is 83%. Course completion rate is 54%.

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